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Scorecard

Is your marketing ready to grow?

How to use this scorecard

Share it with owners thinking about spending more on marketing. Their answers show what to fix first, which gives you a useful first conversation.

What is inside

Score your marketing
Why each question mattersA written goal
Fix these before you spend moreWrite the goal: One number for the year.
Worth doing this yearEmail past customers every month. Useful first, then one offer.
Before you raise the budgetWrite the goal and start asking how customers found you.

Three title ideas for your own version

Is your marketing ready to grow
The marketing readiness scorecard
Score your marketing in two minutes

Where to promote it

LinkedIn postslocal business groupsyour newslettera link in your email signature

What goes in a marketing readiness scorecard?

Ten quick questions on goals, tracking, customer value and planning, a score out of twenty, what the score means, the quickest fix for each point and a plan before spending more.

Make this scorecard your own

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