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Scorecard lead magnet templates

A scorecard asks a few quick questions and gives the reader a score, with what it means behind the form. People like to know where they stand, so scorecards are filled in and shared more than most lead magnets. Change the questions to fit your clients and publish it.

22 templates

Year end readiness scorecard

Scorecard for accountants

For accountants who want to reach owners in the months before year end, while there is still time to get the books in order.

Operations health scorecard

Scorecard for consultants

For consultants who want to meet owners of growing businesses before the problems turn into a crisis.

Buyer appeal scorecard

Scorecard for real estate agents

For agents who want to meet homeowners months before they list, while they are still getting the home ready.

Hiring health scorecard

Scorecard for recruiters

For recruiters who want to reach small employers before their next hire goes wrong.

Brand scorecard for freelance designers

Scorecard for freelancers

For freelance designers who want to meet small business owners who suspect their look is holding them back.

Course idea scorecard

Scorecard for course creators

For course coaches who want to meet experts at the moment they are deciding whether to build a course.

Marketing readiness scorecard

Scorecard for marketing agencies

For marketing agencies who want to reach owners before they spend more on marketing that is not set up to work.

Owner dependence scorecard

Scorecard for business coaches

For business coaches who want to reach owners who feel stuck doing the work instead of running the business.

Fractional readiness scorecard

Scorecard for fractional executives

For fractional leaders who want to reach founders who are unsure whether part time senior help would work for them.

Manuscript readiness scorecard

Scorecard for authors

For authors, editors and writing coaches who want to help writers judge when a manuscript is ready for paid help.

Business photo scorecard for photographers

Scorecard for photographers and videographers

For commercial photographers who want to reach owners who are not sure whether their photos are holding them back.

LinkedIn results scorecard for LinkedIn creators

Scorecard for linkedIn creators and ghostwriters

For LinkedIn ghostwriters and creators who want to reach founders and consultants whose posts are not bringing in work.

Search basics scorecard for SEO consultants

Scorecard for SEO and content consultants

For SEO consultants who want to reach owners who are not sure why their website brings in so few visitors.

Daily habits scorecard

Scorecard for health and wellness coaches

For wellness coaches who want to help people see where their habits stand without judgement.

Team clarity scorecard

Scorecard for leadership coaches

For leadership coaches who want to reach managers who feel their team is busy but not moving forward.

Sales pipeline scorecard

Scorecard for sales coaches

For sales coaches who want to reach founders and sales leads whose numbers swing from month to month.

HR basics scorecard

Scorecard for HR consultants

For HR consultants who want to reach owners of small firms without an HR person.

Cyber readiness scorecard

Scorecard for IT consultants

For IT consultants who want to reach owners of small offices without an IT person.

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