Freelance proposal template
Template pack for freelancers
For coaches and tools that want freelancers coming back to their template.
Scorecard
Does your brand look as good as your work?
How to use this scorecard
Share it with small business owners who suspect their look is holding them back. Their answers show you exactly where to start the conversation.
What is inside
Score your brand
Why each question mattersLogo at small sizes
Fix these firstPick your colours: Two or three, written down.
Worth doing this monthTake your own photos. In daylight, of your real work.
Your next four weeksChoose your colours and fonts and write them down.
Three title ideas for your own version
Does your brand look as good as your work
The small business brand scorecard
Score your brand in two minutes
Where to promote it
InstagramLinkedInlocal business groupsyour newslettera link in your email signature
What goes in a brand scorecard?
Ten quick questions on logo, colours, fonts, photos and website, a score out of twenty, what the score means, the cheapest fix for each point and a four week plan.
Make this scorecard your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
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More scorecards
The same format, written for 21 other niches.
Buyer appeal scorecard
Scorecard for real estate agents
For agents who want to meet homeowners months before they list, while they are still getting the home ready.
Year end readiness scorecard
Scorecard for accountants
For accountants who want to reach owners in the months before year end, while there is still time to get the books in order.
Retirement readiness scorecard for financial advisers
Scorecard for financial advisors
For advisers who want to meet people in the ten years before they retire, while there is still time to change the outcome.
Operations health scorecard
Scorecard for consultants
For consultants who want to meet owners of growing businesses before the problems turn into a crisis.
Hiring health scorecard
Scorecard for recruiters
For recruiters who want to reach small employers before their next hire goes wrong.
Course idea scorecard
Scorecard for course creators
For course coaches who want to meet experts at the moment they are deciding whether to build a course.
Training habit scorecard for fitness coaches
Scorecard for fitness and nutrition coaches
For fitness coaches who want to reach people who keep starting and stopping their training.
Marketing readiness scorecard
Scorecard for marketing agencies
For marketing agencies who want to reach owners before they spend more on marketing that is not set up to work.
Owner dependence scorecard
Scorecard for business coaches
For business coaches who want to reach owners who feel stuck doing the work instead of running the business.
Fractional readiness scorecard
Scorecard for fractional executives
For fractional leaders who want to reach founders who are unsure whether part time senior help would work for them.
Manuscript readiness scorecard
Scorecard for authors
For authors, editors and writing coaches who want to help writers judge when a manuscript is ready for paid help.
Business photo scorecard for photographers
Scorecard for photographers and videographers
For commercial photographers who want to reach owners who are not sure whether their photos are holding them back.
LinkedIn results scorecard for LinkedIn creators
Scorecard for linkedIn creators and ghostwriters
For LinkedIn ghostwriters and creators who want to reach founders and consultants whose posts are not bringing in work.
Money habits scorecard for finance educators
Scorecard for finance and money educators
For money educators who want to help people see where their money habits stand without judgement.
Search basics scorecard for SEO consultants
Scorecard for SEO and content consultants
For SEO consultants who want to reach owners who are not sure why their website brings in so few visitors.
CV readiness scorecard for career coaches
Scorecard for career and executive coaches
For career coaches who want to reach job seekers who send applications and hear nothing back.
Daily habits scorecard
Scorecard for health and wellness coaches
For wellness coaches who want to help people see where their habits stand without judgement.
Team clarity scorecard
Scorecard for leadership coaches
For leadership coaches who want to reach managers who feel their team is busy but not moving forward.
Sales pipeline scorecard
Scorecard for sales coaches
For sales coaches who want to reach founders and sales leads whose numbers swing from month to month.
HR basics scorecard
Scorecard for HR consultants
For HR consultants who want to reach owners of small firms without an HR person.
Cyber readiness scorecard
Scorecard for IT consultants
For IT consultants who want to reach owners of small offices without an IT person.
Pick one, change the words, publish.
Free to start. No credit card.