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Case study

How a new brand filled a café's quiet afternoons

How to use this case study

Send it after a first call, or share it on Instagram and LinkedIn. It helps a nervous buyer picture working with you before they ask for a quote.

What is inside

Where the business stoodThe café served good food in a busy street, but it was empty after lunch.
How the project ranOne page on the customers, the feel and what had to change.
What made it workA short brief agreed first: Nobody was guessing what good looked like.
The resultsAfternoon customers
What any small business can take from itLook at your business from where customers see it: The street, the search results, the phone screen.

Three title ideas for your own version

How a new brand filled a café's quiet afternoons
What changed when a small business got a new look
One rebrand, from brief to launch

Where to promote it

Your portfolio siteInstagram before and after postsLinkedIna follow up email after a first call

What goes in a freelance design case study?

One project from start to finish: where the business stood, what the old look was saying, how the project ran, what made it work, the results and what other owners can take from it.

Make this case study your own

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