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Case study

How new photos filled a small hotel's quiet season

How to use this case study

Send it to owners getting by with phone photos. It shows how a shoot is planned and what it changes, which a portfolio cannot.

What is inside

Where the business stoodThe hotel was full in summer and half empty from November to March.
How the shoot was plannedWho books, what they care about and where the photos will go.
What made the photos workReal moments: Breakfast being served and the fire being lit.
The resultsPhotos on the booking pages
What any small business can copyStart with a brief: Who buys and what they care about.

Three title ideas for your own version

How new photos filled a small hotel's quiet season
From phone snaps to a full booking calendar: one shoot
What changed when a small hotel replaced its photos

Where to promote it

Instagram postsLinkedInlocal business groupsyour website's work page

What goes in a photography case study?

One shoot from start to finish: where the business stood, what the old photos were saying, how the shoot was planned, the results and what other owners can copy.

Make this case study your own

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