On page SEO checklist for content teams
Checklist for SEO and content consultants
For SEO and content consultants who want in house marketers and writers on their list.
Case study
How a dog grooming salon filled its diary from search
How to use this case study
Send it to local owners who rely on word of mouth. It shows what you fix and what changes, which a report cannot.
What is inside
Where the business stoodThe salon had a one page website and a business listing it had never updated.
How the work ranHours, services, photos and booking link.
What made it workAnswers to real questions: Prices, how long it takes, what to bring.
The resultsMonthly visits from search
What any local business can copyUpdate your business listing: Hours, photos and booking link.
Three title ideas for your own version
How a dog grooming salon filled its diary from search
From hard to find to fully booked: one local business
What changed when a small salon fixed its search basics
Where to promote it
LinkedIn postslocal business groupsyour website's work pagea follow up email after a first call
What goes in a local SEO case study?
One client from start to finish: where the business stood, what kept it hidden, how the work ran, the results and what other local businesses can copy.
Make this case study your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
More for seo and content consultants
The same audience, 12 other formats.
Search intent cheat sheet for writers and marketers
Cheat sheet for SEO and content consultants
For SEO and content consultants who want writers and marketing managers learning from them.
How to run a content audit in a week
Guide for SEO and content consultants
For SEO and content consultants who want marketing managers and in house teams on their list.
Client email templates for SEO consultants
Email scripts for SEO and content consultants
For SEO consultants and agencies who want other consultants and freelancers on their list.
Content brief and keyword map templates for SEO
Template pack for SEO and content consultants
For SEO and content consultants who want content managers and writers on their list.
Hard client questions swipe file for SEO consultants
Swipe file for SEO and content consultants
For SEO consultants who want clients and in house teams to trust their answers when the questions get awkward.
Buyer's guide to hiring an SEO consultant for SEO consultants
Buyer's guide for SEO and content consultants
For SEO consultants who want to be chosen on a clear plan and honest reporting, not on the lowest monthly fee.
AI search or classic SEO decision guide for SEO consultants
Decision guide for SEO and content consultants
For SEO consultants who want to speak to marketing managers who are unsure where to spend their limited hours.
SEO reporting mistakes list for SEO consultants
Mistakes list for SEO and content consultants
For SEO consultants who want clients and in house teams to see reports as something worth reading.
Site migration roadmap for SEO consultants
Roadmap for SEO and content consultants
For SEO consultants who want marketing managers to call them before a redesign is signed off, not after traffic falls.
Search basics scorecard for SEO consultants
Scorecard for SEO and content consultants
For SEO consultants who want to reach owners who are not sure why their website brings in so few visitors.
Search value worksheet for SEO consultants
Worksheet for SEO and content consultants
For SEO consultants who want to help owners see what their search visits are worth before they decide what to spend.
More case studies
The same format, written for 21 other niches.
Stalled listing case study
Case study for real estate agents
For agents who want to win instructions from sellers whose home is listed with someone else and not selling.
Year end case study
Case study for accountants
For accountants who want to win owners who dread year end and are still sending a bag of paper every January.
Pension consolidation case study for financial advisers
Case study for financial advisors
For advisers who want to reach people in their fifties with several old workplace pensions and no clear picture of them.
Operations case study
Case study for consultants
For consultants who want to win projects with owners and managing directors who know something is wrong but cannot see where.
Hiring case study
Case study for recruiters
For recruiters who want to win small and growing employers that have tried to hire on their own and struggled.
Design project case study
Case study for freelancers
For freelance designers who want to win small business owners who know their look is tired but are nervous about paying for design.
Course launch case study
Case study for course creators
For course coaches who want to reach experts thinking about their first course and afraid of building something nobody buys.
Client case study for fitness coaches
Case study for fitness and nutrition coaches
For fitness coaches who want to reach busy people who have started and stopped training many times.
Email marketing case study
Case study for marketing agencies
For marketing agencies who want to win local businesses that have spent on adverts and seen little back.
Owner handover case study
Case study for business coaches
For business coaches who want to reach owners who feel the business cannot run without them.
Engagement case study
Case study for fractional executives
For fractional leaders who want to win founders that have outgrown their numbers but cannot yet afford a full time hire.
Book launch case study
Case study for authors
For authors and author coaches who want to show writers how a reader list is built before a book comes out.
Business shoot case study for photographers
Case study for photographers and videographers
For commercial photographers who want to win small businesses that have been getting by with phone photos.
LinkedIn client case study for LinkedIn creators
Case study for linkedIn creators and ghostwriters
For LinkedIn ghostwriters and creators who want to win founders that post now and then and see nothing back.
Debt free case study for finance educators
Case study for finance and money educators
For money educators who want to reach people who feel stuck paying the minimum on their cards.
Career change case study for career coaches
Case study for career and executive coaches
For career coaches who want to reach professionals who have applied for months and heard nothing back.
Better sleep case study
Case study for health and wellness coaches
For wellness coaches who want to reach busy people who feel tired all the time and do not know where to start.
New manager case study
Case study for leadership coaches
For leadership coaches who want to reach new managers and the people who sponsor their coaching.
Close rate case study
Case study for sales coaches
For sales coaches who want to reach founders and small teams who get meetings but struggle to close.
Staff turnover case study
Case study for HR consultants
For HR consultants who want to reach owners of small firms who keep losing staff and hiring again.
Ransomware recovery case study
Case study for IT consultants
For IT consultants who want to reach owners of small offices who think backups are already handled.
Pick one, change the words, publish.
Free to start. No credit card.